Click the Pic to see the VIDEO, baby!
Armed & Delicious….
For anyone setting out to launch a Kickstarter.com campaign, making a video presentation for the project is a considered a must. Now, browsing various campaigns, I’ve seen a fair share of video presentations; some good, some not so good and some that just about violated my inner child.
While a well-developed, and innovative product should be enough to inspire the generosity of strangers, I believe that a well-executed video is to one’s Kickstarter campaign, as a fine champagne (Not Cristal. Apparently dude is racist) is to a hip-hopping video – it makes it that much better.
On the website itself, the fine folks of Kickstarter.com make a number of helpful suggestions as to what might make your video more enjoyable and/or informative to the viewer. What they DO NOT suggest however, is riding your bicycle to a friends house the evening before, getting drunk on red wine and playing card games till midnight. (Thanks Elise)
That’s a little rule I made myself and only recommend if you enjoy speaking to a camera at 7am while your head feels like Dionysus just took a sock full of quarters to it.
Pre-gaming for a video shoot should consist mainly of non-alchoholic refreshments.
Scratching Some Back:
When asking for favors there’s a general rule of thumb: pay it back or forward – or side to side.
I’m not saying you need to pay your neighbor money for feeding your cat, dog or kangaroo every time you leave for business, vacation or tax evasion puposes, but one should make it a point to return the favor.
They’ve got a pet goldfish? Offer to babysit it some time. You’re allergic to goldfish? (no idea how that works) Offer to collect their mail while they’re out-of-town. Do not go through it. You have enough credit cards already.
Favors are what makes the world go round. The Godfather figured that out a long time ago in fictional 1930’s New York. It’s simple, you scratch my back, I scratch yours. It’s a win-win etc. Throughout my years of needing something from someone, I discovered that when asking for a favor, one should make a conscious decision beforehand that they would (without hesitation) be willing to perform a favor of equal or lesser value in return. It’s the best way to do things.
I rarely ask favors of strangers but as I set out to publish my book, I’ll be asking for a lot of favors… approximately 4,500 of them. Fortunately for me, I have something to offer in return, which you’ll just have to wait patiently to see.
This is my favor asking face:
Until the Armed & Delicious Campaign is in full swing, there is no word to describe the gratitude (besides gratitude) which I am feeling for the lovely people who are doing me favors as we speak, to help get this Kickstarter going. I consider them all friends and know that without a doubt, I’ll be owing a few favors before this thing is through.
In fact, I’m looking forward to it and am definitely not allergic to goldfish.